In a previous blog post, we explained that contemporary marketing language or buzz words can create confusion. One example of a common buzz word that may cause confusion is the concept of “Digital Twin.” Customers are asking about it and vendors are promoting it. But, what exactly is a Digital Twin? We decided to start with the Wikipedia definition:
It is that time of year again, time to gather with your peers and talk about some of the great benefits of dataPARC software. This year’s dataPARC user conference will be held at the Sentinel Hotel in Portland, Oregon from October 15- 18-2018. Besides getting to learn in a beautiful setting (Portland, OR in the fall – gorgeous!) the following are five reasons why you should attend:
Buzzwords have always been a part of technology but recently it seems the usage has exploded. At the same time usage is growing, the terms themselves have changed and evolved. Many contemporary terms now include a wide spectrum of meaning in their definitions, applying to new applications and solutions brought to market. In some cases, you’re also seeing very liberal use of terms for marketing and sales. From our perspective, the more we can all talk a common language and the more we realize many terms are replacing old concepts, the better off we will be.