Open Position – Marketing Campaign Manager

Marketing Campaign Manager

ABOUT dataPARC

At dataPARC, we don’t just make software – we make manufacturers’ lives easier by getting information to people in a way that it can quickly be used to solve problems. Improving industrial operations is what we do, and dataPARC is how we do it.

Over the past 25 years, we’ve built a reputation for delivering the most intuitive and easy-to-use manufacturing decision support system available. Our customers love us, and many have even joined our team.

We’re a forward-thinking company, always looking for employees who bring fresh perspectives and new ideas to our space. While we’re known for our expertise in industrial analytics, we’re also a team that values diversity, inclusivity, and collaboration. If you’re dedicated to making a difference in manufacturing, we want to hear from you.

dataPARC is a division of Capstone Technology, part of the BTG Group, a subsidiary of the Voith Group.

WHY JOIN US

At dataPARC, we believe in taking care of our employees. Here are just a few of the benefits of joining our team:

  • Beautiful new office space near Portland, Oregon, just blocks from the Columbia River.
  • Hybrid work environment with fully remote option for out-of-area employees.
  • Full benefit package including medical, dental, vision, 401k, tuition assistance, paid maternity leave and more.
  • Generous vacation policy.
  • Welcoming, inclusive organization where everyone is valued and respected.
  • Compassionate leadership team that values work/life balance.
  • The opportunity to work for a respected brand in manufacturing and make a real difference in the lives of our customers.

GENERAL SUMMARY:

As a Marketing Campaign Manager at dataPARC, you will be responsible for driving our lead generation efforts through strategic, high-performing marketing campaigns. This role is ideal for a professional with a proven track record in campaign management, who can bring fresh ideas and experience to our team. Your role will involve collaborating with various internal teams and external partners to develop campaigns that generate quality leads and support the company’s growth objectives.

RESPONSIBILITIES:

  • Source and manage relationships with global media partners in various industry verticals, utilizing your experience in partner management and network building.
  • Plan and execute campaigns within budget.
  • Leverage digital platforms like social media, paid social, and paid search to amplify reach and generate leads from marketing assets such as blog posts, webinars, and whitepapers.
  • Utilize marketing automation software to nurture leads and increase opportunities from campaigns.
  • Monitor campaign execution, ensuring timely delivery of leads by partners and prompt lead follow-up by the sales team.
  • Provide the sales team with comprehensive campaign briefs and follow-up strategies.
  • Evaluate and report on key performance indicators, using your analytical skills to continually optimize campaigns for better performance.
  • Participates in all training offered by Capstone as relevant to department or position
  • Communicates effectively with internal and external customers demonstrating a high level of confidentiality and respect.
  • Responsible for own personal safety, the safety of the team and those around you.
  • Work in accordance with and enforce compliance with all BTG/Capstone policies (ex: Safety, Code of Conduct, Commercial Policy, Security Policy and Export Compliance) to maintain BTG/Capstone reputation and image.

ORGANIZATIONAL RESPONSIBILITY STATEMENT

Responsible for personal safety and the safety of the team.  In addition to the job-specific responsibilities listed above, all employees are expected to support and model BTG’s Code of Conduct and support BTG’s Values: Innovative, Reliable, Fair, Sustainable and Ambitious. Employees will be held accountable for knowledge and effective application of these principles.

REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES:

  • Exceptional project management and organizational skills.
  • Excellent communication and collaboration skills.
  • Analytical mindset with experience in evaluating and improving marketing campaign performance.
  • Deep knowledge of digital marketing tools and platforms, including marketing automation software.
  • Ability to create presentations and communicate at an executive level.
  • Positive attitude.
  • Strong attention to detail and follow-through.
  • Ability to use appropriate independent judgment to make decisions.
  • Ability to learn and apply organization policy and procedure.
  • Highly self-motivated and directed.
  • Prioritizes routine work, respects schedule of others, flexible in response to changing environment.
  • Communicates effectively with internal and external customers demonstrating a high level of confidentiality and respect.

REQUIRED EDUCATION/EXPERIENCE:

  • Bachelor’s degree in communication, digital marketing or related fields.
  • 5-10 years of related job experience.
  • Proven experience in campaign management, lead generation, and using marketing automation software for lead nurturing.
  • Demonstrated ability in managing projects and partner relationships effectively.

LINKEDIN POSTING

https://www.linkedin.com/jobs/view/3809017914

RECRUITMENT PRIVACY NOTICE

Please note, before applying to a dataPARC job posting or sending us your resume/CV, kindly refer to dataPARC/Capstone/BTG’s Recruitment Privacy Notice, which is available on our website at: https://www.btg.com/btgs-recruiment-policy/ 

We thank you for your interest in dataPARC; however only those candidates selected for an interview will be contacted.

The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties, and skills required of personnel so classified.  Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.